Blue Moon Matcha as the star of summer 2026
If in past seasons green matcha was synonymous with mindful rituals and stable energy, the summer of 2026 definitely belongs to its aesthetically even more attractive sister, blue matcha. Or, as we like to call it, Blue Moon Matcha.
Behind its intense blue shade hides the powder of the butterfly pea flower, a plant that has been used for centuries in Ayurvedic and traditional Thai culture. Besides looking almost surreal in a glass, Blue Moon Matcha fits perfectly into contemporary wellness philosophy. It is a functional beverage that simultaneously makes you feel good, looks beautiful, and slows down the rhythm of the day.

Why does everyone want it this summer?
Unlike classic matcha, blue matcha naturally contains no caffeine, making it an ideal choice for summer days when we seek a lighter ritual of hydration and energy. Its popularity does not lie solely in its photogenic nature, although it is hard to ignore the shades that transition from blue to purple when lemon is added. It is also rooted in the benefits it brings to the body.
Blue Moon Matcha is rich in antioxidants, especially anthocyanins, which are compounds known for their anti-inflammatory effects and support for skin health. This is exactly why it is often associated with longevity and beauty wellness trends. It means less stress for the body, better hydration, and a ritual that calms the nervous system.
Many also choose it as an evening alternative to classic matcha or coffee, especially in the form of an iced latte, lemonade, or a sparkling wellness mocktail.

A wellness ritual that marked our events
Over the past few weeks, Blue Moon Matcha has also been part of our favourite summer events, where it proved to be an absolute hit among guests.
At the Gloria Glam x La Prairie event, we prepared an iced Blue Moon Matcha latte as an elegant beauty and wellness refreshment. Meanwhile, at the presentation of the new Miu Miu eyewear collection by Alfa Vision, blue matcha was one of the most photographed details.
The combination of functional ingredients, minimalist aesthetics, and an unexpected colour has proven perfect for a new generation of wellness experiences. This generation equally values the feeling, the ritual, and the visual presentation.

A new definition of summer wellness
In a time when wellness is no longer just a trend but a way of life, Blue Moon Matcha perfectly embodies the new generation of rituals. They are functional, slower, and aesthetically thoughtful.
Whether you drink it as a morning glow latte, an afternoon reset, or a signature event drink, one thing is certain. This summer, blue is the new green.
Iced Blue Moon Matcha Latte
Ingredients:
- 1 teaspoon of Blue Moon Matcha
- 50 ml of warm water
- 200 ml of plant-based milk (coconut or oat works perfectly)
- ice
- optional: honey, agave, or vanilla
Preparation:
Whisk the Blue Moon Matcha with warm water until you achieve a smooth texture. Fill a glass with ice and milk, then slowly pour the blue matcha over the top. The result is a layered latte that looks as good as it refreshes.

Recipe: Butterfly Pea Purple Lemonade
Ingredients:
- 1 teaspoon of Blue Moon Matcha
- 150 ml of water
- juice of half a lemon
- ice
- honey or agave syrup as desired
Preparation:
Dissolve the Blue Moon Matcha in water and pour it into a glass with ice. Add the lemon juice and watch as the beverage transforms from blue to a vibrant purple shade. Sweeten as desired.